Near the end of the survey, we asked developer and publishers for advice they would want to pass to the platforms they work with. What was instructive in their comments was that no one said they wanted a handout. There weren’t complaints about bigger businesses, or the competition for time and resources where they are frequently deprioritized. There weren’t requests for special favors or “fairer” treatment. They believe the system in which they operate is working, not in need of overhaul.
In response to the European Commission’s announcement of the intention to introduce new legislation to govern the relationship between platforms and businesses, the Developers Alliance conducted a survey of European-based developers and publishers to examine the need for such intervention. Over the course of several weeks in October 2017, we surveyed over 110 European-based developers and publishers on their experiences.
On 27 July, around 100 developers and entrepreneurs from the London tech community gathered for the Apps Alliance Meetup: “Show Me the Money – Latest Tactics for Monetizing Your App”. The meetup, which was hosted at WeWork Moorgate, was organized in partnership with Amazon Appstore and adjust and welcomed app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetization, including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.
A historic event took place on 24 June: Brexit. In the UK referendum, 52% of the electorate voted to leave the European Union (EU). This is an unprecedented situation in history – no country has ever left the EU before.
The Apps Alliance team in London reached out to find out how our members, partners and the tech community will be affected and what will be the impact on the app industry as a whole.
“If you get, give. If you learn, teach” (Maya Angelou).
That is exactly what the Los Angeles App Strategy Workshop on May 26 was all about: local entrepreneurs, app developers, and mobile app experts gathering to learn and share with each other on how to turn a mobile app into a profitable business. This blog post explores key insights from the workshop.
The App Strategy Workshop in Paris took place on 28 April. Returning to the beautiful Microsoft Conference Center, the event was jam-packed with around 230 attendees. App Annie presented a keynote, alongside 20 speakers from the likes of Deezer, AXA, Etsy, AdColony, Amazon Appstore, Flurry from Yahoo!, Branch Metrics, Mopria Alliance, Google and more. Check out the key takeaways from the event and learn more about Growth Hacking, UX for Engagement, Monetization and more from leading industry experts.
On 24 March, the App Alliance kicked off the 2016 Paris Meetup Series with a focus on Mobile FinTech Apps. The event included a panel with experts from FinTech companies including Nicolas Martin, CPO at Bankin’, Antoine Porte, Co-Fonder and CTO at Lydia, Hugo Bailey, Product Manager at Mangopay and Jehan de Castet, Founder and CEO, Fluo. The Parisian tech community gathered to learn more about the latest trends in the growing FinTech sector. These are some of the key points of the panel.
In ancient Rome, the Empire asked its bridge builders to stand under the bridges they built as the First Legion of the Roman Army marched overhead. Bridges were too critical to fail—essential public utilities built by valued craftsman. To ensure accountability, and to demonstrate confidence and skill, bridge builders did not just stand by their work; they stood under it.
Mobile World Congress (#MWC16) took place from 22-25 February 2016 and was the perfect combination of the world’s largest exhibition for the mobile industry, latest digital products and conferences which gathered more than 100,000 participants.
The Alliance was there and celebrated digital innovation by organising an insightful tour of the App Planet hall for the European Internet Forum delegation (EIF), visiting Barcelona for the Congress.
Nearly four years ago Jake and I founded the Application Developers Alliance to support developers and promote their remarkable work. Since our launch, I have served as President and as a member of the Board of Directors while Jake has led the industry relations and member focused activities. We have had tremendous fun working together and on your behalf, and I am proud of the progress we have made.
Ridesharing services such as Lyft and Uber are loved by consumers around the globe for the convenience they provide in getting around town. But, these services and their competitors often face regulatory challenges and opposition from traditional car services, which slows innovation and leaves consumers with fewer choices.
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