If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful, sustainable business.
Read MoreWashington D.C. – The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance’s European policy and government affairs activity. Alliance membership includes more than 175 companies and 35,000 developers globally, including more than 8,000 developers in Europe. The Alliance European Board includes executives from Ericsson (Stockholm), Applift (Berlin), Smaato (Hamburg) and Outfit7 (Ljubljana).
Read MoreSoftware patent litigation can cost companies millions of dollars that could otherwise be used for hiring new employees, creating new services and products, and ultimately helping grow the U.S. economy.
Due to help from the Brooklyn Law Incubator and Policy (BLIP) Clinic, a participating school in The Law School Patent Troll Defense Network administered by the Application Developers Alliance, 911 Notify dropped the lawsuit.
Read MoreTo kick off the Casual Connect conference in San Francisco last night, we joined Flurry in hosting a Plays That Pay panel exploring why mobile video advertising works. The evening’s attendees included Yahoo CEO Marissa Mayer.
Read MoreJoin VisionMobile and Apps Alliance on Thursday, July 24 for a webinar discussing the “Developer Economics: State of the Developer Nation Q3 2014” report.
Read MoreToday we introduce the DEVSBUILD.IT app industry search engine—a central hub of quality business tools, industry insight, and policy information to help developers build apps and companies.
Read MoreLearn how engaging and understanding users can help drive revenue for your app business at the Apps Alliance Gain & Engage Users Workshop on 6/27 in Los Angeles.
Read MoreToday we launched a Working Group to champion data driven innovation.
Read MoreSubscribe to Voices of the Industry on iTunes to hear industry leaders discuss wearables, ridesharing, monetization, mobile payments and more.
Read MoreThe Alliance has added a Board and staff in Europe, and our team has had a busy month.
Read MoreCompanies join the Alliance to support developers and app industry growth.
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Today eight new members joined the Alliance to participate in advocacy efforts.
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