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Future’s So Bright, Gotta’ Wear Welder’s Goggles

2020 will be very different in Brussels and DC. But whether it’s the US election or the first year of the new EU Government (Parliament Commission, President Of the Council, etc.), tech will be front and center in every major policy discussion.

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Announcing the Developers Trust Alliance

The world of data is evolving; from how it’s collected, used, managed, and stored to the user-developer relationship. There’s a gap between what consumers think is happening with their data, or what they read in the news when there’s a breach or hack, and what measures developers are actually taking to ensure security, transparency, and the responsible use of data.

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Netflix’s Tweet Inadvertently Sparks Data Privacy Debate

The tweet wasn’t exactly ratio’d (eight thousand replies to nearly half-a-million likes), but it did prompt many, from everyday users to tech and legal experts, to weigh in on Netflix’s use of anonymized consumer data. Everybody knows Netflix collects data like this – how else do they populate their “Trending” categories – but the casual flaunting of it rubbed some the wrong way, even beyond its mocking tone.

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SMEs and Indie Developers Want Predictability, Not Favors

Near the end of the survey, we asked developer and publishers for advice they would want to pass to the platforms they work with. What was instructive in their comments was that no one said they wanted a handout. There weren’t complaints about bigger businesses, or the competition for time and resources where they are frequently deprioritized. There weren’t requests for special favors or “fairer” treatment. They believe the system in which they operate is working, not in need of overhaul.

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Mobile Developers & Publishers Have Overwhelmingly Positive View of Platforms

In response to the European Commission’s announcement of the intention to introduce new legislation to govern the relationship between platforms and businesses, the Developers Alliance conducted a survey of European-based developers and publishers to examine the need for such intervention. Over the course of several weeks in October 2017, we surveyed over 110 European-based developers and publishers on their experiences.

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Recap from our London Meetup: Show Me the Money – Latest Tactics for Monetizing Your App

On 27 July, around 100 developers and entrepreneurs from the London tech community gathered for the Apps Alliance Meetup: “Show Me the Money – Latest Tactics for Monetizing Your App”. The meetup, which was hosted at WeWork Moorgate, was organized in partnership with Amazon Appstore and adjust and welcomed app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetization, including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.

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The Impact of Brexit on the UK Tech Industry

A historic event took place on 24 June: Brexit. In the UK referendum, 52% of the electorate voted to leave the European Union (EU). This is an unprecedented situation in history – no country has ever left the EU before. 

The Apps Alliance team in London reached out to find out how our members, partners and the tech community will be affected and what will be the impact on the app industry as a whole.

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Teaching Silicon Beach Startups Key Strategies for Success

“If you get, give. If you learn, teach” (Maya Angelou).

That is exactly what the Los Angeles App Strategy Workshop on May 26 was all about: local entrepreneurs, app developers, and mobile app experts gathering to learn and share with each other on how to turn a mobile app into a profitable business. This blog post explores key insights from the workshop.

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