Developer Digest: The News You Need
Latest Headlines
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End of the Road
Read more: End of the RoadAfter a decade of advocating for the developer community, the time has come to wind down the Developers Alliance. For some of you, this may come as a shock. As…
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Customer Lifetime Value and the business of Mobile Gaming with Applift
Read more: Customer Lifetime Value and the business of Mobile Gaming with AppliftJacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.
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Encryption Whiplash
Read more: Encryption WhiplashMany consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.
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O’Neil Interactive on App Marketing
Read more: O’Neil Interactive on App MarketingJacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
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How Do You Measure Customer Lifetime Value (LTV)?
Read more: How Do You Measure Customer Lifetime Value (LTV)?If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful,…
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App Developers Alliance Grows in Europe – Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government Affairs
Read more: App Developers Alliance Grows in Europe – Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government AffairsThe Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance’s European policy and government affairs activity.
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App Developers Alliance Grows in Europe – Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government Affairs
Read more: App Developers Alliance Grows in Europe – Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government AffairsWashington D.C. – The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance’s European policy and government affairs activity. Alliance membership includes more than 175 companies and 35,000 developers globally, including more than 8,000 developers in Europe. The Alliance European Board…
