Developer Digest: The News You Need
Latest Headlines
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End of the Road
Read more: End of the RoadAfter a decade of advocating for the developer community, the time has come to wind down the Developers Alliance. For some of you, this may come as a shock. As…
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The New “New” Digital Business
Read more: The New “New” Digital BusinessAccording to a recent Comscore report, total mobile activity including mobile browser usage recently eclipsed desktop use, reaching 60 percent of browsing time. And Europeans are at the forefront as they spend 18% more time using apps than their US counterparts. This is a historical shift which requires us to rethink and appreciate that the web, once a singular…
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Android 5.0 Lollipop: What Android Developers Need to Know
Read more: Android 5.0 Lollipop: What Android Developers Need to KnowAndroid 5.0 Lollipop is Google’s biggest overhaul of the Android platform since Gingerbread. To help developers get started on updating or building apps for Android 5.0 Lollipop, here is a breakdown of everything developers need to know about the new OS.
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Customer Lifetime Value and the business of Mobile Gaming with Applift
Read more: Customer Lifetime Value and the business of Mobile Gaming with AppliftJacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.
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Encryption Whiplash
Read more: Encryption WhiplashMany consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.
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O’Neil Interactive on App Marketing
Read more: O’Neil Interactive on App MarketingJacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
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How Do You Measure Customer Lifetime Value (LTV)?
Read more: How Do You Measure Customer Lifetime Value (LTV)?If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful,…
