The holiday season is traditionally the busiest time of year for new mobile device activations and app downloads – so now is the perfect time to make sure you’re optimising your app store presence to maximise downloads during peak season.
Read MoreWith record breaking holiday smartphone and Amazon device sales in 2015, here are 5 reasons why developers need to consider publishing on the Amazon Appstore now to ride the wave of opportunity this holiday season.
Read MoreThis post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.
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The Dev Download is a weekly compilation of news clips relevant to software developers. The weekly report includes articles dated from the preceding Thursday to Wednesday, and covers a variety of tech industry topics.
Read MoreThe Dev Download is a weekly compilation of news clips relevant to software developers. The weekly report includes articles dated from the preceding Thursday to Wednesday, and covers a variety of tech industry topics.
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On 17 May, around 130 developers and entrepreneurs from the London FinTech community gathered for the Apps Alliance Meetup: The Role of Mobile in the FinTech Revolution. The meetup, which was hosted at WeWork Spitalfields, was organized in cooperation with Visa Europe Collab and welcomed app developers, mobile tech startups and entrepreneurs to discuss if and how FinTech mobile apps are disrupting traditional banking and focus on the future of financial services as a whole.
Read MoreEvery week, another CEO declares that their relatively traditional corporation is “a tech company.” I applaud the mentality. But talking the talk is very different from walking the walk.
Read MoreThe App Strategy Workshop in Paris took place on 28 April. Returning to the beautiful Microsoft Conference Center, the event was jam-packed with around 230 attendees. App Annie presented a keynote, alongside 20 speakers from the likes of Deezer, AXA, Etsy, AdColony, Amazon Appstore, Flurry from Yahoo!, Branch Metrics, Mopria Alliance, Google and more. Check out the key takeaways from the event and learn more about Growth Hacking, UX for Engagement, Monetization and more from leading industry experts.
Read MoreMobile innovation is transforming every industry and bringing gigantic growth opportunities with it. Every company, in some way or another, is becoming a mobile company, and we can no longer make the distinction between the wireless industry and everything else.
Read MoreI love my job. As the Sr. Director of Marketing and Events for the Apps Alliance, I am able to travel the world and gather valuable insights and best practices to share with our developer membership.
Read MoreWith over 100,000 visitors, and 2200 companies exhibiting across 110,000 square meters, it could be a challenge to get noticed at the world’s largest conference on all-things mobile: Mobile World Congress (MWC), hosted in Barcelona, Spain. With this years’ MWC theme perfectly reflecting the current state of the industry: “Mobile is Everything”, the centre stage for all app companies was the MWC’s App Planet, where 18 Alliance members were exhibiting their products and services, see which of our members were exhibiting here.
Read MoreThis post comes to the App Developer’s Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members.
To many, the field of mobile app marketing is still shrouded in ambiguity. Even the best marketers, trained in various areas of social and web technologies, struggle to break through the clutter of the app stores.
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