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Taking Your App Global – Key Takeaways from this Week

The opportunity for app developers to build app businesses outside of their home countries is enormous. All over the world, rapidly-growing markets are ripe for new users, higher app store rankings, and the possibility of lucrative app monetization. Diving into these app markets, however, must be approached with caution. This week, the Apps Alliance staff focused on the challenge of taking an app global and how to adapt in local markets.

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The Opportunity for App Developers in China

Si Shen of Papaya Mobile discusses the growing opportunity for developers in China. Si discusses how the app market in China is different from the US or Europe, and how developers can approach bringing their apps to China.

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