Rachel Emeis

Page 6 of 40

Contributing Author & Director, US Innovators Policy Council

Check out our latest content.

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Reality Check – The Current State of Competition in the App Ecosystem

Thanks to its culture and creativity – and to numerous talents living there, a new wave of innovation generates growth and success stories. In the gaming industry, Gameloft created more than 6,000 jobs, most of them working on apps for smartphones. Spotify, Rovio, King are amongst other golden nuggets. The openness of the mobile ecosystem permits to companies to enter quickly on the market and to compete, sometimes with established ones.

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Developers Alliance: Advocacy and Engagement

It has never been more important for the Developers Alliance to be an advocate for you and the issues affecting your business. To better serve you at this critical time, we are realigning staff and resources to focus on educating policymakers and empowering each of you as advocates.

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Enabling Berlin’s app scene with the tools for app success

On the 29th of September 2016, around 250 of Berlin’s finest developers, entrepreneurs, and marketers gathered for App Alliance’s annual App Strategy Workshop at the historic Kalkscheune venue. The event, hosted in partnership with Amazon Appstore, Flurry, AdColony, AppsFlyer, Branch, Appnext, and AppLovin, highlighted the fundamental strategies for any developer looking to build an app business. 

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Developers Alliance Releases Global Competition Report

Today, the Application Developers Alliance released the result of a global survey of mobile app developers and publishers: Competition in the Mobile App Ecosystem. The report shows a healthy mobile app market and an industry that is concerned about being misrepresented and sees unnecessary intervention from external authorities.

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Infographic: Mobile App Engagement: 2016 Vertical Benchmarks

This post comes to the App Developers Alliance community from Robi Ganguly, CEO of Apptentive, and one of ADA’s board members. In this post, Robi shares several metrics that contribute to mobile customer engagement, including an infographic that details benchmark metrics for specific app verticals from both Android and iOS apps, including Productivity, Food & Drink, Shopping, Entertainment, and Lifestyle categories.

 

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Get Sh*t Done! How To Find Success In a Competitive App Marketplace

On August 11, our San Francisco App Strategy Workshop had more than 250 in attendance for an afternoon of panel discussions and presentations on the fundamentals of building a successful app business. The program featured 20 industry experts to share unparalleled advice followed by a networking reception with an open-bar and appetizers.

Below are key takeaways from the workshop as well as the full-length session videos. We hope you enjoy!

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Dev Download, July 28 – August 3

The Dev Download keeps you up-to-date with the latest tech policy news. The Download is published each Wednesday, ensuring you and your team are informed on what policymakers are talking about.

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Recap from our London Meetup: Show Me the Money – Latest Tactics for Monetizing Your App

On 27 July, around 100 developers and entrepreneurs from the London tech community gathered for the Apps Alliance Meetup: “Show Me the Money – Latest Tactics for Monetizing Your App”. The meetup, which was hosted at WeWork Moorgate, was organized in partnership with Amazon Appstore and adjust and welcomed app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetization, including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.

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