A ban of disproportionate positions included in the DSA, restricting targeted advertising will have far-reaching and unintended consequences as well as the undermining of the privacy and security it wishes to create.
Brussels, July 16th, 2021 – The Developers Alliance and more than fifty other organizations, representing thousands of professionals in the digital economy have released an open letter stating their firm opposition to the ban on targeted advertising as well the undermining of existing privacy frameworks by the DSA. The coalition represents a broad range of European stakeholders from the digital advertising and media ecosystem, including digital media publishers, content creators, communications agencies, technology providers, eCommerce businesses, entrepreneurs, and software developers.
“We fully support requirements in the DSA proposal that seek to improve the overall B2B and B2C transparency of digital advertising. However, we cannot endorse a European law that aspires to constrain online business models through bans and prohibitions of practices that are already comprehensively regulated by existing privacy and data protection laws.”
“Benefits of personalized advertising for both small businesses and consumers can be preserved while respecting privacy,” stated Karina Stan, Director of EU Policy and Head of Brussels Office. “We call on the EU lawmakers to choose a balanced approach, with due consideration on the economic effects of certain significant amendments. Consumers should make their choice and not the regulators on behalf of them.“
Signatories include:
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AcuityAds
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Adclick Portugal
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Adevinta
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Adjinn
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Adstrategy
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All Channels Group
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Avrage Media
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Bauer Media Audio Ireland
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Bluerank Sp. z o. o.
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bTV Media Group
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Crimtan
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Digitree Group Group S.A.
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DPGMedia NL
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Edipresse Polska S.A.
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Fullsix
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Full Stack Experts Sp. z o.o.
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Global24, s.r.o.
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HavasMedia Group PT
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HavasMedia Group ES
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Hotnews
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Impact in Gorj
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Internet Corp
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Investor Media Group
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IPG Media Brands PT
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Mac TV, s.r.o.
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Manager Magazin
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Management Finance Group
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Mediahuis Ireland
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Mmedia
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Modrý koník, s.r.o.
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Monitorul de Vaslui
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News Ireland
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Next14
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Nova Expressão
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OLX Group Portugal
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Observator de Covasna
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Packed.House
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Polska Press Sp. z o.o.
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Proof.
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Reach
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Ringier Axel Springer SK, a.s.
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Sapo/Altice (formerly Portugal Telecom)
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Sirdata
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SmartLinks
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The Irish Times
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The Union of Entrepreneurs and Employers
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Wirtualna Polska Media S.A.
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WisePirates
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Xplora
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Zoznam, s.r.o
European and International Level Associations Signatories
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Advertising Information Group
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Developers Alliance
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Ecommerce Europe
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European Association of Communication Agencies
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European Enterprise Alliance
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IAB Europe
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International Chamber of Commerce’s Commission on Marketing & Advertising
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About The Developers Alliance
The Developers Alliance is the world’s leading advocate for software developers and the companies invested in their success. Alliance members include industry leaders in consumer, enterprise, industrial, and emerging software development, and a global network of more than 70,000 developers.
