The Coalition for Digital Ads (CDA) was established by members of SME Connect and its
partners in November 2021 to give a voice to the concerns SMEs have over EU proposals to
restrict personalised digital advertising across the EU. We believe that European small and
medium companies should be able to maximise their reach across the single market and
connect with consumers across Europe. We are keen to find workable and balanced solutions
for the challenges of today’s increasingly digitised world.
