Recap: CTIA Super Mobility Week
The Apps Alliance had a productive trip, speaking on panels, hosting a Design Thinking Workshop, and connecting with members during CTIA’s Super Mobility Week.
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AppLovin on User Retention and Trends in Mobile Advertising
Jacob Goldstein and Geoff Hamm discuss the importance of launching an app with a cohesive business strategy, the best techniques for user engagement and retention and the emerging importance of transparency in mobile advertising.
Read MoreRecap: Apps Alliance and 500 Startups Happy Hour
The Apps Alliance and 500 Startups co-hosted a happy hour in San Francisco for Alliance members and companies to mix and mingle.
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Location Data, Privacy and Trust in Mobile
Tyler Bell and Jacob Goldstein discuss the present and future of location data, the increasing amounts of personal information available to developers and how to maintain the trust between developer and user while making use of that data.
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Mobile Payments: An Infographic About How Consumers Use Mobile Payments
Our Mobile Payments Working Group released an infographic about how consumers use mobile payments in their apps. The infographic is intended to help developers understand how payment tools can make the user experience more convenient and enjoyable and can lead to higher retention and increased revenue.
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Social Verification and Digital Identity Management
Jacob Goldstein and Gabe Totino discuss the current uses of social network analysis in identity verification, the limitations of social verification and the potential of social data to build trust in the sharing economy and online business.
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Gaze Tracking and App Design
Jacob Goldstein and Pete Johnson discuss gaze tracking and app design, including the hardware and software used, the process of using gaze tracking and the ways that behavioral tracking technology can create better apps.
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The Changing World Of Mobile Entertainment
Dan Nelson, Founder and CEO of KPass, sits down with Jacob Goldstein to discuss children’s data privacy in entertainment, the use of targeted advertising, and the changing way we consume media.
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The Changing Entertainment Landscape
The Media and Entertainment Working Group released a new infographic on the Changing Entertainment Landscape. The infographic highlights opportunities for developers in the media and entertainment environment by comparing data on how…
Read MoreHearing Highlights the Need for Patent Reform Legislation
While better patent examinations will help reduce the number of vague and overly broad patents approved in the future, patent trolls are already armed with previously issued, poor-quality patents. Congress should act to finally put an end to the patent troll problem.
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Apps Alliance and Intuit Partner to Release New App Privacy Tool
We have partnered with Intuit to provide app developers open source code for easy-to-install screens that create consumer-friendly mobile app privacy notices. The screens clearly inform consumers what data the app is collecting and with whom the data is shared.
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ChallengePost on Developer Evangelism
Brian Koles, Business Development Manager at ChallengePost, talks with Jacob Goldstein to discuss the process, value and growth of developer evangelism and outreach.
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