Congress: In 2015 Finish the Job on Patent Trolls
Apps Alliance President Jon Potter collaborated with Julie Samuels, the Executive Director and President of the Board of Engine, on a recent op-ed featured in Roll Call.
Read MoreUncategorized
Page 12 of 19
Check out our latest content.
Mixed Messaging Harms Innovation: Court Affords Greater Constitutional Protection to Passcodes Than Fingerprints and Biometrics Authentication
In just a matter of weeks, the government has managed to send mixed messages to the tech industry creating uncertainty for app developers and businesses. As I wrote in my October post, Encryption Whiplash, government agencies such as the Federal Trade Commission, insist that app developers secure consumers’ personal information through encryption and other security measures to protect consumers from hackers and data thieves.
Read More
Drones as a Platform for App Development
Anton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the maturity of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance.
Read More
Customer Lifetime Value and the business of Mobile Gaming with Applift
Jacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.
Read More
Encryption Whiplash
Many consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.
Read More
O’Neil Interactive on App Marketing
Jacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
Read More
MobTest on the Role of Testing in App Development
Dirk De Kok, CEO of Mobtest, and Jacob Goldstein sit down to discuss usability testing in app development, the controversial Facebook newsfeed test, and the potential pitfalls of A/B testing as Apps become a central part of daily life.
Read More
Why Competition in the App Industry is Great for Consumers
Coke and Pepsi, Ford and GM, AT&T and MCI, even Seahawks and Niners – great rivalries make great stories, stir controversy, spur creative thinking and change the world. From phones to football, great rivalries also drive competition, give us more choices and, let’s be honest, engage and entertain us as the consuming public.
Read More
Tune And Apptentive Discuss User Retention And Engagement
Robi Ganguly and Ian Sefferman join Jacob Goldstein to discuss user engagement and retention, the ways that the influx of larger players and the emergence of wearables are changing the industry, and how smaller developers can compete in the evolving app market.
Read More
Apps Alliance Members on the 32 Most Powerful Women in Mobile Advertising
With the release of Business Insider’s, 32 Most Powerful Women in Mobile Advertising, I would like to take a minute to recognize Apps Alliance members and the leaders that are paving the way for the future working women in tech.
Read More
Gloebit on Bitcoin and the Future of Digital Currency
Jacob Goldstein and Chris Colosi discuss the strengths and weaknesses of Bitcoin as an in-app payments tool and as a digital currency in general, the complex relationship between digital currencies and mobile gaming payments, and the potential for digital currency to become an integral part of the economy and our daily lives.
Read More
Recap: CTIA Super Mobility Week
The Apps Alliance had a productive trip, speaking on panels, hosting a Design Thinking Workshop, and connecting with members during CTIA’s Super Mobility Week.
Read More
