Apps Alliance President, Jon Potter, reiterates the Alliance’s support for President Obama’s nomination of Michelle K. Lee as the Director of the US Patent and Trademark Office (USPTO).
Read MoreAs representatives of Europe’s digital entrepreneurs, the Application Developers Alliance is always pleased when the European Parliament is discussing the Digital Single Market – a concept that our members fervently hope will soon be a reality. But last week’s non-binding resolution on ‘Supporting Consumer Rights in the Digital Single Market’ was a missed opportunity.
Read MoreApps Alliance President Jon Potter collaborated with Julie Samuels, the Executive Director and President of the Board of Engine, on a recent op-ed featured in Roll Call.
Read MoreIn just a matter of weeks, the government has managed to send mixed messages to the tech industry creating uncertainty for app developers and businesses. As I wrote in my October post, Encryption Whiplash, government agencies such as the Federal Trade Commission, insist that app developers secure consumers’ personal information through encryption and other security measures to protect consumers from hackers and data thieves.
Read MoreAnton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the maturity of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance.
Read MoreJacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.
Read MoreMany consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.
Read MoreJacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
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Dirk De Kok, CEO of Mobtest, and Jacob Goldstein sit down to discuss usability testing in app development, the controversial Facebook newsfeed test, and the potential pitfalls of A/B testing as Apps become a central part of daily life.
Read MoreCoke and Pepsi, Ford and GM, AT&T and MCI, even Seahawks and Niners – great rivalries make great stories, stir controversy, spur creative thinking and change the world. From phones to football, great rivalries also drive competition, give us more choices and, let’s be honest, engage and entertain us as the consuming public.
Read MoreRobi Ganguly and Ian Sefferman join Jacob Goldstein to discuss user engagement and retention, the ways that the influx of larger players and the emergence of wearables are changing the industry, and how smaller developers can compete in the evolving app market.
Read MoreWith the release of Business Insider’s, 32 Most Powerful Women in Mobile Advertising, I would like to take a minute to recognize Apps Alliance members and the leaders that are paving the way for the future working women in tech.
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