Motivate and Engage Users: Solutions for Boosting Customer Retention
The Apps Alliance Business and Revenue Working Group has published best practices for engaging and retaining users and measuring success.
Read MoreRachel Emeis
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Contributing Author & Director, US Innovators Policy Council
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U.S. Supreme Court Software Patent Decision: What Alliance Members Are Saying
Yesterday the U.S. Supreme Court ruled in Alice Corp. v. CLS Bank that abstract ideas are not patentable. Read what Alliance members are saying about the decision.
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Recap: Enterprise Apps World
We participated in Enterprise Apps World in London this week. We were thrilled to meet more than 300 developers, service providers, software vendors, carriers, hosting platforms, and many more individuals in the app industry.
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Developer Spotlight: Abhinav Gupta
“For all these new devices and forms, we are going to need app developers, so I see our industry growing EXPONENTIALLY!”
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PreApps On Pre-Launch Planning For Post-Launch Success
Sean Castro, Co-founder and CEO of PreApps, sits down with Mike Schwartz to discuss the value of pre-launch marketing and testing for a successful app-store launch.
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Are Patent Trolls Scaring Off VCs?
A new MIT study, featuring Apps Alliance members X-Plane, Ditto, and Jump Rope, suggests that patent trolls are killing startup funding.
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Developer Spotlight: Ivaylo Karmazov
“It is easy to learn new skills when you are young. Your time is absolutely dedicated to the tasks.”
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App Promo on the Business of App Development
Gary Yentin, CEO and Founder of App Promo, sits down with Mike Schwartz to offer early stage startups advice on marketing strategy and user acquisition.
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Join us at Enterprise Apps World
Find us at Stand 50 at Enterprise Apps World in London for swag, giveaways, and free vouchers for drinks at a networking reception.
Read MoreDeveloper Spotlight: Robert Muresan
“Wearables will be the big thing in gaming and apps, blending in naturally with our surroundings.”
Read MoreApps Alliance Supports Federal Anti-Stalking Legislation
Alliance Teams with Leading Domestic Violence Prevention Group and Consumer Advocates to Encourage Senators to Focus on Criminalizing Abusive Behavior.
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Human Demand on the Power of Data
Keith Petri, SVP of Strategic Partnerships at Human Demand, discusses how developers can leverage the power of mobile data to generate revenue.
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