Washington D.C. – The Application Developers Alliance,a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance’s European policy and government affairs activity. Alliance membership includes more than 175 companies and 35,000 developers globally, including more than 8,000 developers in Europe. The Alliance European Board includes executives from Ericsson (Stockholm), Applift (Berlin), Smaato (Hamburg) and Outfit7 (Ljubljana).
Earlier this month saw the App Developers Alliance launch the first of our App Strategy Workshop series in Europe, following a great response to the same series across the United States. Telecom ParisTech, one of France’s leading technical institutes, hosted more than 100 attendees from across the industry to discuss UX and app monetisation.
Dirk De Kok, CEO of Mobtest, and Jacob Goldstein sit down to discuss usability testing in app development, the controversial Facebook newsfeed test, and the potential pitfalls of A/B testing as Apps become a central part of daily life.
Coke and Pepsi, Ford and GM, AT&T and MCI, even Seahawks and Niners – great rivalries make great stories, stir controversy, spur creative thinking and change the world. From phones to football, great rivalries also drive competition, give us more choices and, let’s be honest, engage and entertain us as the consuming public.
Robi Ganguly and Ian Sefferman join Jacob Goldstein to discuss user engagement and retention, the ways that the influx of larger players and the emergence of wearables are changing the industry, and how smaller developers can compete in the evolving app market.
Apple’s announcements grabbed the attention of consumers and tech fans, but what do they mean for app developers? We’ve compiled a rundown of what we’re excited about and what our members think about these new opportunities
With the release of Business Insider’s, 32 Most Powerful Women in Mobile Advertising, I would like to take a minute to recognize Apps Alliance members and the leaders that are paving the way for the future working women in tech.
Jacob Goldstein and Chris Colosi discuss the strengths and weaknesses of Bitcoin as an in-app payments tool and as a digital currency in general, the complex relationship between digital currencies and mobile gaming payments, and the potential for digital currency to become an integral part of the economy and our daily lives.
The Apps Alliance had a productive trip, speaking on panels, hosting a Design Thinking Workshop, and connecting with members during CTIA’s Super Mobility Week.
Jacob Goldstein and Geoff Hamm discuss the importance of launching an app with a cohesive business strategy, the best techniques for user engagement and retention and the emerging importance of transparency in mobile advertising.
Tyler Bell and Jacob Goldstein discuss the present and future of location data, the increasing amounts of personal information available to developers and how to maintain the trust between developer and user while making use of that data.
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