Rachel Emeis

Page 22 of 40

Contributing Author & Director, US Innovators Policy Council

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Drones as a Platform for App Development

Anton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the maturity of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance.

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The New “New” Digital Business

According to a recent Comscore report, total mobile activity including mobile browser usage recently eclipsed desktop use, reaching 60 percent of browsing time. And Europeans are at the forefront as they spend 18% more time using apps than their US counterparts. This is a historical shift which requires us to rethink and appreciate that the web, once a singular digital distribution model, is now mobile and multifaceted. After all, this is the ‘connected’ generation.

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Android 5.0 Lollipop: What Android Developers Need to Know

Android 5.0 Lollipop is Google’s biggest overhaul of the Android platform since Gingerbread. To help developers get started on updating or building apps for Android 5.0 Lollipop, here is a breakdown of everything developers need to know about the new OS. 

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Encryption Whiplash

Many consumers want their personal information and private communications to remain private.  Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves. 

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O’Neil Interactive on App Marketing

Jacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.

 

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