Recap: NY App Strategy Workshop
With mobile marketers from around the world in town for AdTech, the New York App Strategy Workshop welcomed a packed house of 120 attendees to Impact Hub NYC for one of our largest workshops of the year!
Read MoreRachel Emeis
Page 22 of 40
Contributing Author & Director, US Innovators Policy Council
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Recap: Mobile Marketing Happy Hour
The Apps Alliance and Smaato hosted a Mobile Marketing Happy Hour in New York City last week during ad:tech.
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Apps Alliance: FTC Ruling Slap on the Wrist – Calls on Congress to Stop Patent Trolls
Statement from Jon Potter, President, Application Developers Alliance on the FTC Ruling on MPHJ
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Apps Alliance European Membership Continues to Grow
BRUSSELS (October 31, 2014) – The Application Developers Alliance announced today that 19 companies from 12 European countries have joined its growing membership.
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Drones as a Platform for App Development
Anton Gavrailov and Jacob Goldstein discuss drones as a part of the apps industry, the maturity of drone hardware, and the regulatory and cultural barriers that drones face to achieving universal acceptance.
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The New “New” Digital Business
According to a recent Comscore report, total mobile activity including mobile browser usage recently eclipsed desktop use, reaching 60 percent of browsing time. And Europeans are at the forefront as they spend 18% more time using apps than their US counterparts. This is a historical shift which requires us to rethink and appreciate that the web, once a singular digital distribution model, is now mobile and multifaceted. After all, this is the ‘connected’ generation.
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Android 5.0 Lollipop: What Android Developers Need to Know
Android 5.0 Lollipop is Google’s biggest overhaul of the Android platform since Gingerbread. To help developers get started on updating or building apps for Android 5.0 Lollipop, here is a breakdown of everything developers need to know about the new OS.
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Customer Lifetime Value and the business of Mobile Gaming with Applift
Jacob Goldstein and Thomas Sommer discuss the importance of Customer Lifetime Value in mobile gaming, as well as emerging issues like regulation of Free to Play Apps and the difficulty of establishing strong mobile gaming brands.
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Encryption Whiplash
Many consumers want their personal information and private communications to remain private. Directives from the Federal Trade Commission (FTC) and the California Attorney General insist that consumers’ personal information remain private – even encouraging app developers to encrypt information so it is inaccessible to hackers and data thieves.
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O’Neil Interactive on App Marketing
Jacob Goldstein and Terry Davidson discuss the role of traditional marketing strategies, like place marketing, in a successful mobile business plan.
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How Do You Measure Customer Lifetime Value (LTV)?
If 76% of the average app’s new users will fall away within three months, how do developers know where to concentrate and maximize their marketing dollars? The Apps Alliance Business and Revenue Working Group released a best practices guide for measuring and maximizing customer lifetime value (LTV), which may increase revenue and ultimately lead to a successful, sustainable business.
Read MoreApp Developers Alliance Grows in Europe – Appoints Sophie Mestchersky, as a Director to Lead European Policy & Government Affairs
The Application Developers Alliance, a global membership organization that supports app developers and promotes the app industry, announced today that Sophie Mestchersky will lead the Alliance’s European policy and government affairs activity.
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