Real-Time Bidding: Maximize Mobile Revenue Through Targeted Advertising



RTB_thumb.png


Real-Time Bidding (RTB) is a targeted approach to advertising that could help mobile developers and publishers eager to maximize their apps’ revenue. Find out more about the RTB process, the benefits and concerns for publishers, and the model’s key players in a new report from the Alliance Business and Revenue Working Group.



Read and download the report
Back to News

Leave a comment

Related Articles

Developer Economics: How Public Policy Can Help Developers Succeed

Developer Economics: How Public Policy Can Help Developers Succeed

Overview: A survey of 1,250 U.S. app-based business leaders (app leaders), defined as decision makers in businesses where a product(s) or service(s) is delivered through an app, or an app-supported…

Read More
End of the Road

End of the Road

After a decade of advocating for the developer community, the time has come to wind down the Developers Alliance. For some of you, this may come as a shock. As…

Read More
Digital Markets Act: Unlocking the Potential of Interoperability for Developers and Consumers Recording

Digital Markets Act: Unlocking the Potential of Interoperability for Developers and Consumers Recording

Read More

Media Contact

Our policy experts are readily available to provide insight and information regarding existing and pending policy that affects technology companies and developers. Send us an email or call. We’ll promptly get back to you.

Send A Message To Our Comms Team
©2014 Developers Alliance All Rights Reserved.
Privacy Policy