Appboy On User Retention And Engagement

June 26, 2014

Apps Alliance Director of Operations Jon Bassford sits down with Jacqueline Wasilczyk and Spencer Burke of Appboy to discuss how to convert downloads into long-term loyal users. Appboy is a member of the Apps Alliance Business and Revenue Working Group.

Read or download the best practices for user retention and engagement published by the Working Group.

For more app industry trends, tips for app strategy, and insight on what’s next, subscribe to Voices of the Industry on iTunes.

By Rachel Emeis

Contributing Author & Director, US Innovators Policy Council

View all of Rachel Emeis's posts.

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